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BlueprintThe free kit · by Chris and HunterGet the kit
Free · real files, not a PDF

The templates behind $100M+ in DTC sales. Free.

The emails, ads, landing page and Shopify theme our agency starts every build from. Open in Figma or Canva, install in Shopify, ship this week.

Plus one email a week with what we are shipping. Unsubscribe in one click. By signing up you agree to our privacy policy.
01Ready

The 40-point DTC Blueprint checklist

The list we run on every build. Ads, email, pages, storefronts. Tick what you have. What is left is your plan for the next 30 days.

NotionPDF
02In build

5 Klaviyo email templates

Welcome, abandoned checkout, post purchase, winback and a campaign. Designed to our agency spec, with copy frameworks in the layers. Swap logo, colours and product, export, drop into Klaviyo.

FigmaCanva
03In build

10 static ad templates

The ten formats that keep winning: UGC quote, before and after, us vs them, review stack, offer, problem and solution, founder note, ingredient, comparison and press. 4:5 and 1:1 artboards.

FigmaCanva
04In build

The landing page template

One Shopify page built to match a single ad angle. Hero, proof, offer, objections, reviews, FAQ, sticky buy. Every section a theme block you edit in the customiser.

Shopify sectionsFigma
05In build

The Blueprint theme, built on Horizon

A full Shopify theme with the CRO sections preloaded: announcement, trust bar, bundle builder, comparison, UGC wall, sticky cart. No code, install in one click, edit everything in the customiser. The flagship of the kit.

Shopify themeHorizon
Why this is free

The files are not the hard part. Running them is.

Anyone can give you a template. We give you the ones that made $100M+, because the people who install them and want help running them are who we work with next. When you are ready for that, we build it with you, or for you.

Get the kit