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Everything it takes to grow a DTC brand, in the order that works

Most agencies start with your site or your ads. We start with your offer and your numbers, then build the pages, creative, ads and retention around them. Already have some of it dialed? We keep it and amplify the rest.

01 · Offer and pagesShown with an example brand
01 / 05We start here

Offer and pages

Get the offer and the numbers right, then build the pages that sell it.

What you getThe offer, margin and CAC targets, the angle, and landing pages live in the first few weeks.

Offer design

Bundles, pricing, guarantees and first-order offers that protect margin.

Unit economics

Margin, break-even ROAS and the most you can pay for a customer.

Angles and messaging

The one reason to buy, written once and carried everywhere.

Landing pages

Angle-matched landers and product pages, tested against the old ones.

Shopify builds

New stores and rebuilds on Shopify, fast and on brand.

CRO and testing

A weekly testing plan for the pages that get the traffic.

Pre-sales and launches

Pre-order pages, waitlists and launch plans for new products.

02 · CreativeShown with an example brand
02 / 05

Creative

Ads worth stopping for, delivered in batches so the account never runs dry.

What you get50 finished ads, static and video, including creator content.

Static ads

Studio statics built for every Meta, TikTok and Google format.

Video ads

Founder, demo and explainer video, cut for every placement.

UGC and creators

Creator sourcing, briefs and usage rights, handled.

Motion graphics

Animated product and offer ads that explain in seconds.

Product photo and video

Shoots for ads, pages, email and marketplaces.

Creative testing

A system to test angles, hooks and formats every week.

03 · AcquisitionShown with an example brand
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Acquisition

Buy customers profitably on every channel they shop.

What you getMeta and Google structured to test and scale, with tracking tested end to end.

Meta Ads

Account structure, testing and scaling on Facebook and Instagram.

Google Search and Shopping

Catch the people already looking for what you sell.

Performance Max and YouTube

Reach beyond search, with feeds and creative that fit.

TikTok Shop

Shop setup, listings, affiliates and Shop Ads.

Amazon

Listings, A+ content, Brand Store and Sponsored Ads.

Tracking and attribution

GA4, Conversions API and Google tags, tested so the numbers are real.

04 · RetentionShown with an example brand
04 / 05

Retention

Bring every customer back with email, SMS and subscriptions in your brand.

What you get20+ email and SMS flows in Klaviyo, plus a subscription or reorder program.

Email flows

Welcome, abandoned checkout, post purchase, winback and more.

SMS

Flows and campaigns that feel personal, not spammy.

Campaigns

A send calendar built around launches and moments.

Subscriptions

Subscribe-and-save offers that keep customers on.

Post purchase

Onboarding, cross-sell and review requests after every order.

Winback

Bring lapsed customers back before they are gone.

05 · ScaleShown with an example brand
05 / 05

Scale

Turn up what works, keep testing, and build the team to run it.

What you getOngoing management and scaling, plus team build-out if you want it.

Ongoing management

We keep running and scaling it with you, every month.

Team build-out

We hire and train the people who run it in-house.

Reporting

Weekly numbers and a shared Slack, so you always know where you stand.

New channels

TikTok Shop, Amazon or retail, once the base is solid.

Already dialed? We amplify.

If your ads already work, or your flows already convert, we do not rip them out. We keep what works and build the missing pieces around it, so everything performs better together.

01Audit what you haveOffer, pages, ads, flows and tracking, scored against your numbers.
02Keep what worksWinning ads, flows and pages stay live while we build.
03Build the missing piecesThen turn up everything, in order.
Ways to work with us

Pick the depth that fits where you are

Done for youRecommended

The full Blueprint

All five stages, built in your accounts and shipping from week one, then run and scaled with you every month.

From $10k a monthFor brands at $500k+ a month
Book a free consult
Done for you

One stage or channel

The part that is holding you back: pages, creative, ads, retention, TikTok Shop or Amazon.

Scoped and priced on the callFor brands with most of it working
Book a free consult
Done with you

Consulting and coaching with Chris and Hunter

1:1 with Chris and Hunter. They review your offer, numbers, ads and flows, and you run the plan with them in your corner.

Same playbook, you run itFor brands under $500k a month
Apply for coaching
Just getting started? Get the free Blueprint kit →

Not sure where to start? That is what the call is for.

30 minutes on your store. You leave with the offer, the numbers and the plan mapped, and a price.

Book a free consult
© 2026 Blueprint DTC LLC · Oklahoma City, OK

Results shown are from specific past client engagements and are not typical or guaranteed. Your results depend on your product, market, budget and execution. Nothing here is legal, tax or financial advice.